Ethnic Concepts

The problem

Rhode Island's original smoke shop, thirty-one years behind the same counter in Wakefield, with no site to show for it.

What we built

• The store is the star: walk the actual room in 3D before you ever drive there.
• Four shops under one roof, each with its own aisle on the page, from the glass gallery to Rhode Island-grown CBD.
• The weekly rituals made permanent: the deals board runs online the way it runs behind the counter, and the age gate holds the door.

3D store tour · Four departments · Deals board