Joel Bergsma

The problem

An underwater photographer with seventeen years of expeditions and no archive to show for them.

What we built

• The site is a descent: a depth meter runs with the scroll, from the surface down through reef walls and wrecks.
• An archive with a studio behind it: expeditions, species and film catalogued and uploaded by the photographer himself.
• Prints and licensing handled plainly, with an address instead of a cart.

Archive · Depth-meter scroll · Prints